UX | UI | Research
2nd Place Prize | Designing For Good, Frost Bank
THE PROBLEM:
Finances can be an intimidating and daunting subject, especially for Millennials who come into the workforce with student loan debt. Instead of working towards financial freedom, most decide they would rather spend their money the way they want.
THE SOLUTION:
Design a finance tool for Millennials that encourages smarter spending, educates them on their habits, and helps them stay on top of their bills.
IDENTITY
BRAND VOICE
The Cake brand voice balances hip, youthfulness with financial savvy. Simple and direct, the main goal of Cake is to inform, educate and encourage users to work towards their financial goals. Primary interaction will be through push notifications from the app.
RESEARCH + DEMOGRAPHIC
As the largest demographic group in US history, it comes as no surprise that Millennials also have the most financial problems. "Lower employment levels and smaller incomes have left younger Millennials with less money than previous generations."
PROCESS: ROUND 1
DISCOVERY: ROUND 1
Beginning sketches and user testing mapped out the onboarding process and tone of the brand. The main takeaway was the need to expand to other features within the app and work towards differentiating it from other budgeting/ financial tools.
PROCESS: ROUND 2
DISCOVERY: ROUND 2
Secondary sketches incorporated three additional features and pushed the idea of using push notifications to educate and notify the users. Peer A/B preference testing helped refine the UI.
NOTIFICATION FEATURE
Push notifications from the app vary in purpose, but remain true to the brand voice by either notifying, educating, or encouraging the user.
This project was a Service Project for Frost Bank within an Interactive 3 course during the Spring 2018 semester. We worked closely with their design team to create a mobile app that will encourage people to save money.
Unpublished Work © 2018 Frost Bank
